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Investment

Retainers priced by the ground you need to cover.

Three standing plans below cover most engagements. Every plan includes a senior strategist, monthly reporting, and a 90-day opt-out — no long lock-in contracts.

Basecamp

For first press coverage

$3,500/mo
Early-stage companies and founders building press presence from a standing start.
  • Press list build (25–40 targeted reporters)
  • Core messaging & boilerplate development
  • 4 pitches sent per month
  • 1 strategist call per month
  • Monthly coverage & activity report
  • Basic crisis holding statement template
Start with Basecamp
Ascent — Most Chosen

For sustained coverage & visibility

$7,500/mo
Growing companies building a consistent media presence and executive profile.
  • Everything in Basecamp
  • Expanded press list (60+ reporters, trade + regional)
  • 8–10 pitches sent per month
  • Bylined article ghostwriting (1 per quarter)
  • Speaking & award submission sourcing
  • Full crisis protocol & dark-site prep
  • 2 strategist calls per month
Start with Ascent
Summit

For category-leading visibility

$15,000/mo
Established companies defending a market position and pursuing national coverage.
  • Everything in Ascent
  • National + trade press strategy
  • Unlimited pitching within agreed strategy
  • Monthly bylined article ghostwriting
  • Quarterly media training session
  • 24-hour crisis strategist access
  • Dedicated account lead & weekly check-ins
Start with Summit

All plans require a 3-month minimum to allow relationship-building with press, then move to a rolling monthly term. Need something narrower — a single launch, a crisis response, or a one-time media training? See project add-ons below, or talk to a strategist about a custom scope.

Project-Based Add-Ons

Fixed-scope work outside a standing retainer.

Available on their own or layered onto any retainer plan.

Product or Company Launch PR
Embargo strategy, press day coordination, and launch media kit for a single announcement.
from $6,000
Standalone Crisis Response
Rapid-response engagement for an active reputation event, including holding statements and press management.
from $8,500
Media Training Session
Half-day, in-person or virtual training with mock interviews and recorded feedback for up to 3 spokespeople.
$2,200
Messaging & Positioning Sprint
Two-week engagement producing a full narrative document, boilerplate, and spokesperson talking points.
$4,500
Award & "Best-Of" List Submission Package
Research, writing, and submission for up to 5 industry award or ranked-list opportunities.
$1,800

Pricing Questions

Before you book a call.

Press relationships take time to build, and most reporters won't run a story from a firm they've never heard from. Three months is the minimum runway we've found actually produces placements, not just activity.

Yes — many clients start with a Messaging & Positioning Sprint or a single launch engagement, then convert to a Basecamp or Ascent retainer once the foundation is in place.

No. After the initial 3-month minimum, every retainer moves to a rolling monthly term with a 30-day written notice to pause or cancel.

Paid media placement, sponsored content, and third-party distribution wire fees (such as PR Newswire) are billed separately at cost. We'll flag these before any spend is committed.

Regularly. The three plans above reflect our most common engagement shapes — most proposals we send are adjusted for a client's specific industry, press goals, and news calendar.

Not sure which plan fits? Let's scope it on a call.

Book a Strategy Call →